Discovering your research brand
What is a research brand? A research brand was defined by Jeffrey McDonnell as, “your central mission: the particular branch of research you’d like to be truly excellent in and known for.” It’s important to have because it helps you stay organized and avoid some pitfalls of wasting time, energy, & resources that some junior investigators may run into. How to pick a brand? First you want to connect your brand with your advisor or mentor’s research brand. There should be some
